Why I’m Doubling Down on Aveda: A Salon Owner’s Manifesto
In the wild, wacky world of hair care, where every brand promises the moon and stars, I’ve decided to plant my flag firmly in the Aveda camp. Here’s why I’m not just sticking with Aveda, but doubling down on it, even when the allure of other brands whisper sweet nothings in my ear.
1. *The Ethical Edge* Let’s get real; Aveda isn’t just about making your hair look like it’s been blessed by the gods. They’re about sustainability and ethical sourcing. In an era where your shampoo bottle can tell a story, Aveda’s narrative is one of environmental consciousness. I mean, who wouldn’t want to tell their clients, “Your hair not only looks divine, but it’s also saving the planet one strand at a time”?
2. *Innovation with Integrity* Aveda isn’t just resting on its laurels. They’re always tinkering in their lab to come up with the next big thing. From color care that doesn’t strip your hair of its soul – to products that make your hair feel like it’s been on a spa retreat, Aveda keeps pushing the envelope.
3. *The Aroma of Success* Walk into my salon, and you’re hit with the scent of Aveda’s signature aroma. It’s not just pleasant; it’s like aromatherapy for your wallet. Clients come in stressed and leave smelling like they’ve just meditated in a lavender field. That’s not just hair care; that’s mood care.
4. *Client Loyalty Like No Other* Once you go Aveda, you rarely go back. There’s something about the brand that creates a loyal following. Maybe it’s the quality, maybe it’s the ethos, or maybe it’s just the sheer joy of saying, “I use Aveda.” Whatever it is, my clients keep coming back, and they bring friends. It’s like having a hair cult, but with better hair days.
5. *Training and Support* Aveda doesn’t just sell products; they educate you. Their training programs are like getting a PhD in hair. This means my staff isn’t just applying products; they’re applying knowledge. And let’s not forget the support. When you’re at an Aveda salon, you’re not alone. It’s like having a hair care superhero team backing you up.
6. *The Brand’s Panache* There’s a certain cachet to Aveda. It’s not just hair care; it’s a lifestyle. My salon isn’t just a place to get your hair done; it’s an experience. Aveda helps me sell that experience. It’s like upgrading from a regular car to a Tesla – it’s not just about getting from A to B; it’s about how you get there.
7. *Consistency and Quality* In the hair care game, consistency is king. Aveda doesn’t have off days. Their products perform, time and again under the harsh lights of my salon. This reliability means my clients trust me, and in the beauty biz, trust is as good as gold.
So, why am I doubling down on Aveda? Because in a market flooded with choices, Aveda stands out as a beacon of quality, ethics, and innovation. It’s not just about keeping up with trends; it’s about setting them. And if you’ll excuse me, I have some hair to save – and a planet, too, one shampoo at a time.
Brian Schellhorn
